Category Archives: Marketing

How to pitch your skills and get voice over jobs

Avoid Bad Voice Over Advice-The Uglier Side of Voice Over Experts

Posted on August 10, 2022 by William Williams

In voice over you’re going to meet people who will give you advice. Some are sincere and helpful. Some are greedy, self-serving, pompous, envious, mis-informed or just plain wrong. Here’s how to evaluate voice over advice to determine what will … Continue reading →

Posted in Marketing, Professionalism, Voice Over Business | Leave a comment

Misleading Voice Over Advice-The Uglier Side of Voice Over Experts

Posted on September 4, 2017 by William Williams

I produced records in the 90s and I had a recording studio. Often voice over talent would ask me to record their projects and from this I developed an interest in voice over. So I asked an actor acquaintance I … Continue reading →

Posted in Auditioning, Marketing, Professionalism, Voice Over Business, Voice Over Coaching | 6 Comments

Why WHY Is the Most Important Word in Voice Over

Posted on January 19, 2017 by William Williams

The first WHY is inside you This is the first WHY you need to answer. Why do YOU want to do voice over? Do you like to communicate? Do you enjoy it when your listeners “get it”? Are there ideas that you … Continue reading →

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Why I like Voice123.com for Voice Over Jobs

Posted on October 4, 2016 by William Williams

I’ve talked about my Three Legged Milking Stool voice over marketing strategy. One leg of that strategy is using Online Casting to begin marketing your talents. The two biggies in this “pay to play” universe are Voices.com and Voice123.com. You’ll … Continue reading →

Posted in Auditioning, Marketing, Voice Over Business | 2 Comments

Get On Track with William Williams Voice Over GPS™

Posted on August 14, 2015 by William Williams

Plan your voice over journey with my “no BS” free guide: William Williams Voice Over GPS™.  You’ll learn: Training-Why voice over is different than speech Coaching-How working one-on-one will benefit you Voice Over Demo-Make sure your demo pops Home Recording-Skills and equipment you need VO … Continue reading →

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Promote Your Voice Overs with “The Milking Stool” Strategy

Posted on August 11, 2015 by William Williams

You’ve worked on your voice over performance skills and technique.  Yeah, you can always get better but you feel you’re competitive and can give the clients a read they’ll be proud to exhibit. Your voice has interesting variety and you have … Continue reading →

Posted in Marketing, Professionalism, Voice Over Business | 3 Comments

Are You Missing These 6 “Musts” for a Pro Voice Over Demo?

Posted on June 15, 2015 by William Williams

Your demo is your calling card in the voice over world. It is used by you, casting services, agents and clients to evaluate and market your skills. With the availability of high quality recording equipment there is a tendency to … Continue reading →

Posted in Animation, Animation Demos, Auditioning, Commercial Demo, Commercials, Marketing, Narration, Narration Demo, Professionalism, Voice Over Demos | 1 Comment

Voice Over Home Recording Studio – What you really need

Posted on February 7, 2015 by William Williams

Yes you need the ability to record at home to be a voice over talent.  But if you’re just beginning, keep it simple.  Here are the four things you need to create broadcast quality recordings.  Any other tips? Let me … Continue reading →

Posted in Auditioning, Equipment, Home Recording, Marketing, Professionalism, Voice Over Videos by William Williams | 2 Comments

Build It and They WON’T Come. 5 steps to Voice Over Promotion

Posted on January 5, 2015 by William Williams

We all remember the line from Field of Dreams.  Kevin Costner kept hearing a voice in his head that said “build it, he will come”.  If you’re interested in being a voice over artist you have to, indeed, build it. … Continue reading →

Posted in Marketing, Professionalism | 3 Comments

Think “I Can’t Afford a Voice Over Demo”? Well, Think Again!

Posted on September 8, 2014 by William Williams

I was talking to one of my students.  He had invested in taking my commercial class and showed good potential.  He had also purchased the bare equipment needed to record at home.  He sent me a MP3 of a test … Continue reading →

Posted in Animation Demos, Commercial Demo, Commercials, Marketing, Narration Demo, Professionalism, Voice Over Demos | 1 Comment